On my first day working in creative for Barneys New York I was told “Armani needs a display…so what do you like to make?”. Unknowing of the context I replied, “Well, I’ve been working with cardboard lately.” Moments later I found myself in the halls of the legendary building producing a 7' cardboard flower, painting it black, pulling looks, using chairs from home collection- that was the very first visual display I ever created. In that day I realized the potential for where creativity meets commerce and it is this intersection that has guided me for the next 20 years of my career.

I am an enthusiastic creative with a specialty in creating captive physical experiences for big box & startup brands, independents, and individuals alike. I’ve led the creative for many endeavors but I am also a strategist for understanding a brand vision and consumer needs. With that I have been able to provide effective solutions for physical presentation and product merchandising.

In tandem with this passion to make ideas come to life, I possess equal comprehension in operations, training, and leadership that keep the creative moving forward and help pass the torch to inspire others to continue their brand story.